Antoine DBF

Handshake introduces its running team on the occasion of the 20 km of Brussels.

On the occasion of the 20 km of Brussels, Handshake, the Brussels-based running store, unveils its first official running team.

The campaign comes to life through a film and a series of social media content, accompanied by two in-store activations. It highlights the values that define Handshake: team spirit, performance, and style.

Creative direction was led by Antoine de Bellefroid, with Usman Abdul as director.

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Brand: Handshake

Creation : Antoine de Bellefroid

Director: Usman Abdul

DOP: Ivo Nelis

Editor : Bert Kamoen & Louis Devogele

Original music : Aram Abgaryan

Producer: Charlotte Correa

Focus Puller: Calder Cosyn 

Gaffer: Louis-Philippe Beauduin 

Designer : Martijn Mertens

Studio: Melting Prod

Catering: Sidney Lauwers

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